One of the largest agricultural enterprises of the Minsk region, OAO “Ozeritski-Agro” is planning to introduce to the tourist market a unique product: a combination of industrial and agricultural tourism. What kind of product it is and whom is it trying to reach?
OAO “Ozeritski-Agro” is considered one of the most technologically advanced agricultural enterprises in Belarus. Its practices are being adopted by farmers from both Belarus and abroad. Delegations from Russia, Moldova, Kazakhstan, Uzbekistan, the SAR, Vietnam, China, Cuba, Mozambique, the UK, Austria, Sweden and many other countries have already visited that place. The enterprise’s main specializations are cattle breeding, crop farming and agritourism. The closest prospect is the development of industrial tourism.